Public Service Announcement: Scoring Guide

Activity	Exemplary	Proficient	Partially Proficient	Incomplete	POINTS
Introduction	6 pts Introduction is compelling and provides motivating content that hooks the viewer from the beginning of the video and keeps the audience’s attention.	4 points The introduction is clear and coherent and evokes interest in the topic and response from listeners.	2 points The introduction shows some structure but does not create a strong sense of what is to follow. May be overly detailed or incomplete and is somewhat appealing to the audience.	0 points The introduction does not orient the audience to what will follow. The sequencing is unclear and does not appear interesting or relevant to the audience.
Organization	9 pts Includes a clear statement of purpose or theme and is creative, compelling and clearly written. Events and messages are presented in a logical manner	6 points Information is presented as a connected theme logical details and persuasive information used.	3 pts The content does not present a clearly stated theme, is vague, and some of the supporting information does not seem to fit the main idea. May appear as a disconnected series of scenes with no unifying main idea.	0 pts Content lacks a central theme, clear point of view, or logical sequence of information. Much of the information presented is irrelevant. There is little persuasive information and only one or two pertinent facts are presented.
Conclusion	9 pts Appropriate and succinct, supported by data	6 pts Rambling or indecisive, supported by data	3 pts Conclusion not shown to be supported by data	0 pts Conclusion not drawn, or based on faked data
Physics: Science of seatbelts	18 pts Clear, coherent explanation of the science, in multiple formats	12 pts Clear, coherent explanation of the science, in only one format	6 pts Science explanation is unclear, incoherent	-36 pts Science explanation not given
Physics: Explanations targeted to audience	12 pts Physics explanation appropriate for target audience	8 pts Physics explanation is beyond the grasp of the target audience	4 pts Physics explanation shows no regard for target audience	-24 pts Physics explanation not given
Script/ storyboard	9 pts Clearly describes each shot visually. Includes movements, narration or dialogue, and fx. Shows evidence of planning through all parts of the production.	6 pts Complete scripts or storyboard, though not detailed. Shows evidence of planning through most parts of production	3 pts Sketchy script or storyboard. Shows evidence of planning for a few parts of production	0 pts No storyboard or script; or storyboard/script had little relation to actual product
Video	6 pts Always in focus (unless purposefully done). Always steady. Variety of camera movements. Movements are planned purposeful and provide impact. Variety of angles and shots (close-up to long shot) Varied composition (1/3rds)	4 pts Usually in focus. Usually steady. Pans and zooms are limited and usually purposeful Composition usually follows rule of 1/3rds	2 pts Sometimes in focus. Sometimes steady. No camera movement OR excessive movement	0 pts Barely able to view
Lighting	6 pts All scenes have sufficient lighting for viewer to easily see action. Vivid colors Innovative use of lighting	4 pts Most scenes have sufficient lighting to tell what is happening	2 pts Many scenes are overly bright or dark	0 pts Lighting conditions make the video unbearable to view

Transitions	6 pts All transitions between clips appropriate, suit the mood and content, and smooth the flow from one scene to the next	4 pts Basic transitions used (cut and fade) appropriately and other types of transitions usually added as appropriate for the scene	2 pts No transitions between clips are used or too many different transitions used without thought to purpose	0 points Not evident or minimal use
Pacing/ Continuity	6 pts Variety of pacing and changes fit the “mood” of the content. Pacing keeps viewers interested. All video clips fit the storyline	4 pts Most video clips move at a steady pace, fast enough to keep the audience interested and slow enough to transmit the message. Most video clips fit the storyline	2 pts Many video clips are too long or too short and leave out essential action or dialogue Several video clips do not fit the storyline.	0 points
Graphics, Animation & SFX	6 pts All of the graphics, animations, or sfx seem related to and enhance the topic/theme/ message. All graphics and animations are original. All elements fit well with each other	4 pts Most of the graphics, animations, or sfx seem related to and enhance the topic/theme /message. All graphics and animations are original. Most graphics clear	2 pts Some of the graphics, animations, or sfx seem unrelated to or detract from the topic/theme/message. Graphics are unclear.	0 pts Graphics are clipart or “borrowed” from the WWW
Sound and dialogue	15 pts Excellent use of dialogue and sound. Editing is crisp. No unnecessary sound. No sound distracts from the purpose of the film.	12 pts Most sound and dialogue was necessary and effective. Could be better edited or utilized.	8 pts Some additional sound was needed to make the point. Quality and use could be improved. Sound appeared and ended abruptly.	0 points Sound quality was poor, inappropriate, and/or confusing. Contained overwhelming background noise.
Music	6 pts Music was planned that fit the clips and the mood of the clips. Appropriate credit given!	4 pts Music was used, did not fit the mood but did fit the clips. Appropriate credit given.	2 pts Music was used that was inappropriate or didn’t fit the clips. Or, no credit was given.	0 points No music was used.
Creativity	15 pts Thorough evidence of imagination, creativity, or thoughtfulness Style or mood which suits the content evident Creative and original	12 pts Some evidence of imagination, creativity, or thoughtfulness Some evidence of thought to style and mood, though may not suit the content.	8 pts Little evidence of imagination, creativity, or thoughtfulness No style or mood is apparent	0 FOR ENTIRE PROJECT Idea plagiarized from another group or media source.
				iMovie Project Total:
				iMovie Project %:

(rubric adapted from other sources, most notably Apple Corporation)